Data, but not enough insight
The business has financial data, but management cannot use it to make decisions with confidence.
Virtual CFO Services
Plan Better. Decide Better. Grow Better.
Financial leadership without the full-time overhead. Rockbee gives growing businesses CFO-level planning, cash flow management and decision support, and gives fractional CFOs and CPA firms the analysis team behind their advice.
- 75+ yearsCombined experience across finance, accounting, costing and process
- 100%Founder-reviewed before it reaches you
- 35–60%*Savings compared with a full-time in-house CFO
*Compared with the fully loaded cost of a full-time in-house CFO. Actual savings depend on scope and location.
Two ways to work with us
CFO Support for Your Business, or for Your Practice
For business owners
Your Virtual CFO
You have an accounting team. What you need is senior financial thinking: someone to plan ahead, manage cash and test big decisions before you make them.
- Budgets, forecasts and financial discipline as you grow
- Cash flow and working capital under control
- A financial sounding board for expansion, investment and pricing decisions
- Works alongside your existing finance team
A dedicated senior finance professional works with you. Every recommendation is founder-reviewed before it reaches you.
For fractional CFOs & CPA firms
Your FP&A Back Office
You own the client relationship and the advice. We do the modelling, analysis and recurring finance work behind it, under your name.
- Budgets, forecasts and financial models prepared for your review
- Cash flow forecasts and working capital analysis
- Variance analysis and monthly performance reviews
- White-label: your clients see your brand, not ours
You lead the client. We work as an extension of your team, and every deliverable is founder-reviewed before it reaches you.
The problem
The Numbers Are There. The Direction Isn't.
What happened, but not why
The finance team reports results, but there is little senior analysis of why they happened and what should happen next.
Cash tied up while pressure builds
Inventory and receivables absorb cash while the business struggles to fund day-to-day operations.
Big decisions without a model
Expansion, capital spending, funding and pricing decisions are made without projections or scenario analysis.
We don't just tell you what happened. We help you understand why it happened, what it means, and what to do next.
How we solve problems
We Don't Stop at the Numbers
Financial data shows where a problem is. The people closest to it often know why. We combine both before we recommend anything.
Step 1
Read the data
Financial and operational information reviewed and checked.
Step 2
Talk to your team
We gather input from the people closest to the issue.
Step 3
Analyse
Data and team input tested against each other.
Step 4
Agree a solution
Options discussed with management. You decide.
Step 5
Validate & monitor
We track whether the solution is working.
What the data shows, what your team knows, and what is financially right, in one recommendation.
What's included
CFO-Level Support Across Planning, Cash and Decisions
Choose the areas your business needs. Every engagement is shaped around your goals, your data and your existing team.
Financial Planning & Analysis
- Financial planning and forecasting
- Budget preparation and monitoring
- Budget vs actual analysis
- Scenario and sensitivity analysis
- Management decision support
Working Capital & Cash Flow
- Cash flow forecasting and planning
- Inventory and working capital analysis
- Receivables monitoring and collection analysis
- Payables and payment planning
- Opportunities to improve cash conversion
Financial Modelling & Business Planning
- Business projections and cash flow models
- Scenario analysis
- Capital expenditure and investment models
- Valuation models for internal decision-making
- Models for expansion and strategic decisions
Monthly Performance Review
- Monthly review of financial performance
- Variance analysis: why results moved
- Financial and operational issues identified
- Commentary on what it means and what to do next
CFO Advisory & Decision Support
- Major decisions evaluated from a financial view
- Affordability of capital expenditure
- Financing and funding needs analysed
- Assumptions challenged and proposed solutions tested
Investor & Stakeholder Reporting
- Financial and management reporting for investors
- Milestone tracking
- Review of how invested funds are used
- Support for investor-management discussions
Need the reports themselves?
Here, our team does the analysis and thinking in-house: why results moved and what to do about it. If you mainly need reports and dashboards presented each month, Reporting & Dashboards is our dedicated service for that.
Need records or cost detail first?
Reliable books and cost data make CFO analysis stronger. Both are available as dedicated services.
Outside our scope: tax, legal and audit services, formal or statutory valuations, and arranging finance or investment. We do not manage your finance staff. We provide analysis and recommendations; you make the decisions.
What it looks like
A Typical Month With Your Virtual CFO
An illustrative monthly rhythm. Your own cadence is agreed at the start.
01
Week 1
Close review
Month-end data checked and key movements identified.
02
Week 2
Budget vs actual and cash
Variances analysed and cash position reviewed.
03
Week 3
Forecast and issues
Forecast updated. Issues explored with your team.
04
Week 4
Management meeting
Findings and recommendations discussed. Actions agreed.
Meetings can be weekly, monthly, quarterly or half-yearly, depending on your business and scope.
What you receive
Analysis That Leads to Action
Monthly / As agreed
Management financial review
Performance, issues and recommended actions.
Monthly / As agreed
Budget vs actual analysis
What moved against plan, and why.
Weekly / Monthly
Cash flow forecast
Expected cash position, so there are no surprises.
Monthly / As agreed
Working capital analysis
Inventory, receivables and payables, and where cash is tied up.
Monthly / Quarterly
Forecasts and projections
Updated outlook as the business and assumptions change.
As agreed
CFO recommendations
Clear recommendations on the decisions in front of you.
Timing follows your reporting cycle and agreed scope.
How quality holds up
Every Recommendation Checked. Every Engagement Founder-Reviewed.
Advice is only as good as the numbers and assumptions behind it. Two controls stand between our analysis and your decision.
100%
Maker-checker on every analysis
Every model, forecast and analysis is prepared by one person and verified by another.
Founder
Reviewed before it reaches you
A Rockbee founder reviews every Virtual CFO deliverable. Our founders are Chartered Accountants, Cost & Management Accountants and a process professional, with 75+ years of combined experience.
What we check on every engagement
- Financial data reviewed before analysis
- Key assumptions tested
- Calculations and models verified
- Findings supported by data and operational input
- Your team consulted before issues are raised
- Recommendations reviewed by a founder
Prepared
Checked
Founder-reviewed
Delivered to you
Meet the founders
How it fits together
Four Services. One Finance Function.
Use one service or combine them. Virtual CFO works with all three.
What we need from you
Good Advice Starts With Good Inputs
These four things let us give you recommendations you can act on.
-
Access to your information
Relevant financial, operational and business data.
-
Timely month-end data
Closed and confirmed figures for each review.
-
Your goals and assumptions
Objectives, budgets, business plans and the assumptions behind them.
-
Access to your team
Time with the people closest to an issue when we need operational context.
Your data, protected.
Financial plans and forecasts are confidential. We handle them under defined access and confidentiality controls.
Read how we protect your dataBook a free 20-minute discussion. Tell us the decision or challenge in front of you, and we will tell you plainly how a Virtual CFO can help.
Prefer email? Write to vinod@rockbeeintl.com
No obligation · No pressure
